See how medical affairs teams are using npiQ.
Each day your colleagues in medical affairs, professional affairs, sales, and marketing are using npiQ to connect with the right optometrists and ophthalmologists.
Pick your team
Educational gaps?
See how Med Affairs uses npiQ.
Med Affairs teams face daily challenges, from creating resonant educational content to identifying clinical research sites and providing MSLs with crucial data for lead follow-up. npiQ streamlines these processes, offering a seamless solution for efficient KOL identification and strategic outreach, making it simpler to connect with your ideal audience.
Unlock the full potential of your KOL strategy with npiQ’s advanced identification and mapping capabilities. By harnessing comprehensive data on prescribing trends, procedures, industry payments, journal articles, and upcoming lectures, npiQ empowers Med Affairs teams to pinpoint influential leaders in the eyecare industry, fostering meaningful collaborations and insights.
Harness the power of npiQ’s real-time analytics to understand doctors’ educational interests instantly. Med Affairs teams can efficiently tailor their strategies by identifying doctors actively seeking education, from CE to general learning, ensuring timely and relevant outreach. (coming soon)
Effortlessly locate the most suitable clinical research sites with npiQ’s instant search capabilities. Leveraging vast datasets, including procedure volumes and prescription data, npiQ simplifies the selection process by giving you objective data without the fluff.
Unlock the full potential of your KOL strategy with npiQ’s advanced identification and mapping capabilities. By harnessing comprehensive data on prescribing trends, procedures, industry payments, journal articles, and upcoming lectures, npiQ empowers Med Affairs teams to pinpoint influential leaders in the eyecare industry, fostering meaningful collaborations and insights.
See how marketing teams are decreasing their CPA with npiQ.
Eyecare marketing teams are using npiQ to filter down the exact prescriptions written, in office procedures completed, competitor payments, and real-time internet browsing data from doctors in order to build NPI target lists for advertising, email, content, and social media campaigns.
Why bother sending an email about a new retinal drug to an audience of refractive surgeons or a blast about uveitis education to ODs who only do refractions? This wastes your marketing dollars and decreases your avg open & click rates, and engagement. With npiQ you can build tiered target lists and engage only the doctors that will move the needle.
Did you know that average CPM rate for non-healthcare display ads is only $3.12, but for eyecare display ads this can easily be $175? That means your ad dollars need to be highly potent and have virtually no waste. With npiQ, you can easily build a target list, export the NPIs, and the work with your partners to display your ads to only this list, thereby maximizing your CPM spend.
Picture yourself crafting a pivotal marketing presentation to your VP, and you’re in need of data points—like the annual number of prescription claims for a specific drug over the past 7 years, or a comparison of which injections a doctor favors over others. Elevate your presentations with accurate, citable data, positioning you as the go-to expert on your marketing team.
Why bother sending an email about a new retinal drug to an audience of refractive surgeons or a blast about uveitis education to ODs who only do refractions? This wastes your marketing dollars and decreases your avg open & click rates, and engagement. With npiQ you can build tiered target lists and engage only the doctors that will move the needle.
Professional affairs teams—say hello to the ultimate KOL sourcing tool.
It’s easy for professional affairs to make the costly mistake of choosing the wrong KOL to lead a webinar, write a white paper, or sit on an ad board, but with npiQ, this risk is significantly reduced. The platform leverages Open Payments, social media profiles, journals & publications, and proprietary data to help you map the perfect KOL line up for any project or advisory board.
With our proprietary “Provider Influence On Colleagues” algorithm, you can easily filter your search by a doctor’s social, clinical, and educational influence upon their colleagues. We put all doctors in 1 of 4 core segments—Local Care Practitioners (LCP), Active Peer Participants (APP), Rising Stars (RS), and Key Opinion Leaders (KOL).
Imagine yourself trying to put together an advisory board or a dinner and wanted to get the perfect mix of doctors in the room. With npiQ you can use robust filters to find doctors publishing in journals, those with 10k or more Instagram followers, docs delivering upcoming CE talks at local conferences, or new grads that see a large volume of patients 65 and older.
At many companies, professional affairs teams are separated by a firewall that prevents them from seeing the sales and CRM data of their customers. With npiQ, professional affairs teams can tap into a broader data set that allows them to understand doctor behaviors such as prescribing and procedure trends while remaining complaint and avoiding violation of PhRMA and AdvaMed guidelines.
With our proprietary “Provider Influence On Colleagues” algorithm, you can easily filter your search by a doctor’s social, clinical, and educational influence upon their colleagues. We put all doctors in 1 of 4 core segments—Local Care Practitioners (LCP), Active Peer Participants (APP), Rising Stars (RS), and Key Opinion Leaders (KOL).
Here’s why sales representatives check npiQ before talking to their accounts.
Sales representatives leverage npiQ to uncover detailed insights on doctors’ prescribing patterns, surgical procedure decision-making, and ordering diagnostic tests to ensure each pitch is perfectly tailored. With access to Medicare data and unique behavioral analytics, representatives can prioritize leads and customize interactions, turning cold reach outs into warm engagements.
Sales representatives can now gain a comprehensive understanding of a doctor’s clinical behavior, educational pursuits, industry involvement, and publishing or speaking roles. Empowering your sales team with insightful talking points ensures more meaningful and productive discussions during their encounters with optometrists and ophthalmologists.
Unlock the potential of local markets by utilizing geographic search capabilities to pinpoint doctors who match your specific criteria. This powerful tool enables sales representatives to efficiently identify and engage with key prospects in their territories, turning regional insights into actionable opportunities for sales growth.
Leverage npiQ’s unique integration of Open Payments data and drug prescription patterns to identify doctors already engaged with your competitors. This insight allows you to strategically target or exclude specific cohorts, crafting a more focused and effective approach to positioning your products in a competitive market.
Sales representatives can now gain a comprehensive understanding of a doctor’s clinical behavior, educational pursuits, industry involvement, and publishing or speaking roles. Empowering your sales team with insightful talking points ensures more meaningful and productive discussions during their encounters with optometrists and ophthalmologists.
Don’t just sit there, take it for a spin.
For a limited time, we are scheduling 30 min private demos of npiQ. Learn how npiQ can transform your workflow.
Schedule a Demo